Using Loyalty Cards to Grow Your Business

Small businesses are facing a challenge in today’s economy. As businesses tighten the purse strings on budgets, critical items like advertising, promos, direct mailing and trade shows are getting cut back. Missing these initiatives can take their toll in not only driving new customers but increasing activity from current ones. The problem becomes how to effectively tell clients and customers that they are wanted and needed. One solution to this that may have gone under the radar is the power of loyalty card marketing.

Take Your Company Public and Pass Due Diligence With a Good Publicist

Here’s the deal, if find yourself paying your publicist to hit up radio, print media and television executives to give you a minute and insignificant slot in their barrage of media hodgepodge so you can go in, suck down your pride, look like an idiot to the masses then walk away with your tail tucked between your legs it’s time to wake up and experience the cutting edge hybrid publicity marketer and all the power that goes with it.

4 basic Steps to Email Marketing Success

Successful online and Offline marketers have found a way to quickly build and monetize on their email lists. Follow up email lists are a critical tool for any marketer. Lists of 10, 100, 10,000 or 100,000 people strong do not matter. Focusing only on the size of the list does not produce results; you must learn and understand the strategies and programs it takes to build a list. We begin with strong and focused lead generation; targeted niches, targeted opt-in boxes and value driven follow up copy for subscribers. These articles will summarize four email marketing list building strategies and show you how to build a productive list.

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