How Web 3.0 Is Changing The Internet

Social media is all the rage. It seems to permeate almost every conversation people are having today – but it wasn’t always that way. I guess the the concept of Web 2.0 has taken on a life of its own. Many people are asking what’s next for the Web when we think about it’s evolution.

The question we need to be asking ourselves now is essentially what’s next for the web. Will we be focusing on second life and avatars or is there some other direction we will be going in? The answer is already here in the form of Web 3.0. The evolution of the web is based upon sites that utilize consumer behavior to improve the user experience.

Web 3.0 is all about improving the experience of web site browsers and helping them make the right decisions quickly. Now that the Internet has expanded significantly and there are billions of pages of information, getting through that information effectively has become a challenge.

What makes this concept of Web 3.0 so appealing is behavior data. The next version of the Internet all types of online behavior will be tracked closely. Everything from on-site behavior to purchase behavior like order size and frequency will be combined with preference to shape your online experience. The more data available the more predictive the experience can become.

In addition to collecting real time information, Web 3.0 is flexible enough to allow online merchants to integrate user history – past purchases, preferences, and actions around promotions and other once in time events. This allows each online retailer or provider to create unique user profiles based on purchase history, learned preferences and individual behavior to drive personalized recommendations.

Web 3.0 intelligence anonymously and securely analyzes every customer and web browser to your website. Learning patterns and the context that drives buying decisions will be used to create a highly personalized user experience for each individual. This may be a point of concern for all of you privacy buffs out there but the reality is that web sites track user behavior today and the information becomes more and more sophisticated.

From my perspective, I’m not at all concerned about privacy. In fact, I welcome the level of sophistication and customization that can be provided from a Web 3.0 world. I think the issue for debate is how this information is use and whether or not it is used with your permission. I feel that all users must give permission to be tracked in this way and the information should only be used to improve my browsing and buying experience. If used in that manner, I’m okay with it.

The concept of Web 3.0 is real and is coming to a store near you. My feeling is that It’s inevitable so don’t try to resist. Rather embrace the technology and learn how to best utilize it. Doing so may actually improve the buying experience.

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